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same logo at every distance",[145,146,147],"p",{},"A logistics logo works across a wider range of sizes than most. The same mark fills the side of a trailer, sits on a cab door, prints on a shipping label and shrinks to the icon of a tracking app. Plan for both ends of that range from the start, because fixing it later means relettering trucks.",[149,150,152],"h3",{"id":151},"on-the-road","On the road",[145,154,155],{},"A trailer side is read by drivers passing at speed, for a few seconds at most. A short name in heavy letters survives that; thin lines and slogans don't. The cab door is closer but much smaller, and it's where people look for your name when a truck is parked at a dock.",[149,157,159],{"id":158},"on-the-label","On the label",[145,161,162],{},"Shipping labels usually come out of a thermal printer, which prints in black only and not very finely. Gradients and soft shading turn to gray noise. A solid black shape prints cleanly, so make sure one version of your logo is exactly that.",[149,164,166],{"id":165},"on-the-screen","On the screen",[145,168,169],{},"A tracking app icon and a browser tab are tiny squares, and a wide trailer logo becomes a thin line inside them. Plan a square version, your symbol or initials on your brand color, from day one.",[140,171,173],{"id":172},"speed-without-the-speed-lines","Speed without the speed lines",[145,175,176],{},"Logistics is about moving things, so nearly every logo in the trade tries to show motion. That's exactly the problem. When every competitor's truck carries an arrow, one more arrow stops telling anyone anything. Speed lines have a practical problem as well: they're thin, so they vanish on labels and at icon size, and they make a logo look like a courier van from the nineties.",[145,178,179],{},"Motion works better when it's built in rather than stuck on, like an arrow formed inside one letter or lettering with a slight forward lean. Skip the arrow hidden in the gap between two letters, though. It's a famous trick, famous enough that using it looks like copying.",[145,181,182],{},"Globes deserve a second thought too. A globe says international. If you deliver across one city, it's a promise you don't keep, and a local landmark would say more about you.",[140,184,186],{"id":185},"lettering-for-the-highway","Lettering for the highway",[145,188,189],{},"Trucking companies often go by initials, and on a trailer that works: three big letters read from a long way off. The catch is that initials alone say nothing about who you are, so put the full name on the cab door and your website as well.",[145,191,192],{},"Whatever goes on the trailer, give the letters room. Heavy, fairly wide letters with generous spacing read from farther away than tall, condensed ones, which blur together at speed. Scripts and thin serifs are out for the same reason. And if your name already says Express, you don't need speed lines to say it again.",[140,194,196],{"id":195},"what-your-crew-and-parcels-carry","What your crew and parcels carry",[145,198,199],{},"High-vis vests are already fluorescent yellow or orange, so the logo goes on in one dark color, usually across the back. Keep it off the reflective strips, which are there so drivers see your crew at night.",[145,201,202,203,208],{},"Boxes and packing tape are often printed in a single color on brown cardboard. Check your logo in one dark color on kraft brown before you order boxes. Our article about ",[204,205,207],"a",{"href":206},"\u002Fblog\u002Flogo-maker\u002Fchoosing-logo-colors","how to choose logo colors"," covers testing colors against the surfaces they'll sit on.",[145,210,211],{},"A courier van is smaller than a trailer and much closer to people, who see it in traffic and parked outside their homes. The logo can be smaller there, but it still needs strong contrast against the paint.",[140,213,215],{"id":214},"building-it-for-the-whole-fleet","Building it for the whole fleet",[145,217,218,219,223],{},"Each template above shows your company name, with trucks and arrows among the symbols. Open one, adjust the spacing and switch the colors to your fleet's, then download when it's right. When a template has a symbol and a name, the download includes each as a separate file, which gives you the symbol on its own for that square app icon, plus the black and white versions you'll want for labels and vests. You can also search all our ",[204,220,222],{"href":221},"\u002Flogo-templates","logo templates"," with a keyword like “parcel” or “truck”.",[145,225,226,227,231],{},"If you'd rather have an original, the ",[204,228,230],{"href":229},"\u002F","AI logo generator"," above opens with Transport & Logistics chosen. Describe one thing, like “a parcel with an arrow folded into it”, and pick the Minimalist style, which aims for one simple symbol in two or three colors. Set Type to 2D to keep it flat.",[145,233,234,235,239],{},"Then test both ends of the scale with our free ",[204,236,238],{"href":237},"\u002Flogo-checker","logo checker",". At the small end, it shrinks your logo to a 32-pixel favicon and fails logos too wide for square spaces, your cue to keep that square version. At the big end, it tells you whether an SVG is a true vector that will scale to a trailer side.",{"title":241,"searchDepth":242,"depth":243,"links":244},"",2,3,[245,250,251,252,253],{"id":142,"depth":242,"text":143,"children":246},[247,248,249],{"id":151,"depth":243,"text":152},{"id":158,"depth":243,"text":159},{"id":165,"depth":243,"text":166},{"id":172,"depth":242,"text":173},{"id":185,"depth":242,"text":186},{"id":195,"depth":242,"text":196},{"id":214,"depth":242,"text":215},"A logistics logo maker for trucking, courier, delivery and moving companies: logos that read on a trailer and as a tiny app icon. Templates or our AI.","md",[257,260,263,266,269],{"q":258,"a":259},"Should a logistics logo include a truck?","Only if trucks are what you are. A truck drawing tells people you haul freight, but one truck drawing looks much like the next, and it's out of date the day you add vans or warehousing. A simple mark or a strong wordmark ages better. Besides, on the road your logo is already painted on a truck, so the drawing tells people something they can see.",{"q":261,"a":262},"Will my logo print on shipping labels?","It will if you give your label software the black version. A PNG with a transparent background is the easiest file for most label tools, and a big one is safer, since the software can shrink it without blurring. Template logos include black and white versions; for an AI logo, get the SVG, recolor it in our editor and download the PNG again. Print one test label before you set up a whole batch.",{"q":264,"a":265},"Which version of my logo goes on the trailer and which on the cab door?","The wide version, where the symbol sits beside the name, fills a trailer side. A cab door is closer to square, so a stacked version, with the symbol above the name, fits it better. With a template logo you can make the stacked version yourself in our editor by moving and resizing the parts, and your changes download again at no extra cost. Give the sign shop the SVG or PDF of each.",{"q":267,"a":268},"How do I turn my logo into a tracking app icon?","Use the symbol or your initials on their own, centered on a square of your brand color, rather than the full wide logo. When a template has a symbol and a name, the download includes each as a separate file, and every download comes with favicons and app icons. If it's an AI logo and you bought the SVG, remove the name in our editor and download it again at no extra cost. Then check that it still reads at favicon size.",{"q":270,"a":271},"Should a courier logo look different from a freight company's?","Usually, yes. A courier or delivery service meets people at their door, so a friendlier look fits: rounder letters and a brighter color. Freight and trucking companies sell reliability to other businesses, so heavier lettering and calmer colors suit them better. Moving companies sit in between. They deal with families on a stressful day, so warm and tidy works better than fast and aggressive.","Logistics logo maker","Every template in this logistics logo maker is set with your company name, ready to edit for free. If you'd rather start fresh, our AI designs one for you. Either way, check it reads on a trailer and as a tiny app icon before you download.","logistics logo maker",{},"\u002Findustries\u002Flogistics",{"title":135,"description":254},"industries\u002Flogistics",null,"bW4tRrwUX3-T5ELsGrlF0LMbSiJkrxSOIWnd5AqloOs"]