Gaming logo maker

Think avatar before jersey

Before anyone sees your gaming logo on a jersey, they'll see it as a small circle: your profile picture on Twitch or YouTube, or the icon of your Discord server. The circle cuts off the corners, and at that size a long name turns into a smear.

So let the symbol fill the middle, keep anything important away from the edges, and plan a version without the name. If you start from one of our templates, a design with both a symbol and a name comes with each as its own file, plus square profile pictures on your brand color.

What makes a mascot work

A mascot is a character that stands for you, usually an animal or a monster. Gaming leans on them because a face is easy to remember and needs no words. A few things decide whether one works:

• One character with one expression. A snarl says you play to win, and a grin suits a variety streamer or a friendly community.
• A head rather than a whole body, since a full figure has to shrink to fit the circle.
• Thick outlines and big shapes. Whiskers, fur and small teeth vanish at avatar size.
• Two or three main colors, held together by a dark outline.

One of our AI examples, Fox Esports, puts this together: a fierce orange fox head on a black shield, with the name in bold lettering. The shield gives the fox a dark frame of its own, so it reads on a white page and on a dark stream layout alike.

Wolves, dragons and skulls are everywhere in esports, understood at once and hard to tell apart. If your name suggests an animal, use it. If not, pick a creature nobody else in your league has. Our gaming templates lean on mascots too. You can recolor and resize the creature in the editor, but you can't change its pose or its expression, so choose a template for its face.

Tags, handles and long names

Esports teams often go by a short tag of a few capitals, and clans put theirs in brackets next to every player's name. If you have one, it can carry your small version while the full name stays on banners. “Esports” or “Gaming” can shrink to a quiet second line, or leave the small version altogether.

Streamer handles bring their own trouble: underscores, stray numbers and capitals in odd places, sometimes an x at each end. Type yours exactly as people search for it, then look hard at the letters. In plenty of bold fonts, a capital I and a lowercase l look identical, and a 1 isn't far off.

Overlays, merch and the 3D question

On stream, your logo sits in a corner over gameplay and on your “starting soon” screen. Gameplay is busy, so thin logos vanish there; a solid shape with a dark outline holds up. Use the transparent PNG, which goes over the video without a box around it.

Merch asks for something else. A printed jersey can carry a full-color mascot, but an embroidered cap needs flat shapes and a few thread colors. Our template downloads come with black and white versions for that, plus SVG and PDF files for printers.

Our 3D logo maker gives a mascot light and volume, and the 3D Clay style makes it look modeled from soft clay. That looks great on a channel banner. At avatar size the shading turns to mush, though, and it won't embroider. If you can only have one, have the flat one; our article on when depth helps and when flat is better explains why.

Clans and studios want different logos

A clan logo mostly lives as a server icon, and nobody minds if it's playful. Pick a template, set your name and colors, and you're done in an evening.

An indie game studio is the opposite case. Its logo appears when each game starts and on store pages, next to art that changes with every title. That calls for something calmer than a team mascot. Wow Arcade, another of our AI examples, is pixel art: a blue 8-bit game controller under a star burst, drawn in big square pixels like early video games. It says “retro” at once, which suits an arcade bar or a retro game studio and would feel odd before a horror game. Don't make your studio logo look like the logo of your first game.

From a template or from scratch

Start with the templates above. Each already shows your name, editing is free without an account, and you pay when you download, not before. Want a mascot no other team can have? Describe it to our AI logo generator in a few words, like “a raccoon in a hockey mask”, and pick Mascot, Pixel or 3D Clay. Your first AI design is free after a quick sign-up with your email or Google, and the generator suggests names if your team doesn't have one yet.

Before you download, look at the logo at avatar size and on a dark background. Once the files are yours, our free logo checker tests both in one go. Still undecided? Our logo ideas give you more to react to.