Tech logo maker

The icon comes before the logo

A tech logo is judged at its smallest. People see your favicon in a browser tab, your app icon on their phone and your avatar in a team chat far more often than the full logo on your homepage. Phones round off the corners of an app icon, and some crop it to a circle. A favicon is 16 or 32 pixels wide.

So design the mark first, a letter or a simple shape that survives at 32 pixels, and build the full logo around it. Two of our AI examples are app icons waiting to happen: Qwyzzle, a bold blue Q with a teal dot, and Northwind, a navy N cut by a sweeping blue wave. A ring like Orbit Labs' blue orbit with its teal moon holds up small too, as long as the line stays thick. Our downloads already include the favicon files and app icons, so once the mark works small, the sizes take care of themselves.

Invented names and lettermarks

Plenty of tech names are invented words, often because the plain-word domain was taken long ago. A made-up name like Qwyzzle or Frostbyte has no picture to draw, so the logo usually comes from the letters: a lettermark, which turns one or two initials into a symbol, or a wordmark, the whole name set with care.

An invented name has to be spelled right after one look. Pick a plain, open typeface over anything stylized, and watch for letter pairs that merge when small: “rn” can pass for “m”, and “cl” for “d”. A lettermark, meanwhile, is just a letter until something about it is yours. Qwyzzle's teal dot does that job. If you look at letter-based templates, check which kind you've got: some set your own initial, but others draw a fixed letter as their symbol, and the editor can't change that one. No name yet? Our generator suggests names for free.

Yes, it'll probably be blue

We made the three Minimalist examples on this page with the Colorful setting, naming no colors at all, and all three came out blue. (The two ice designs don't count: ice is blue anyway.) That's where a tech brief pulls, and plenty of the tech brands you already know went the same way.

Blue isn't wrong. It says “software” at a glance, which helps a new product look established. Next to ten blue competitors, though, it also makes you the eleventh. To stand out, enter up to three brand colors of your own in the AI generator, or recolor a template in the editor. Our logo color guide helps you pick them.

Whatever you choose, keep a flat version. A gradient looks polished on a launch page and falls apart on an embroidered hoodie or a one-color print, and startups give away a lot of hoodies.

Dark mode and the 3D look

Plenty of apps and websites offer a dark theme, so your logo will sit on near-black as well as on white. A navy wordmark like Northwind's would disappear on a dark header. Keep a light version. Template downloads come with one in white; for an AI design, buy the SVG and change its colors in our editor.

The 3D Ice style is worth a look for a launch. Polar Pay is a crystal-clear ice letter P, and Frostbyte a glowing ice-block F, both drawn on their own deep blue background, which suits a splash screen or a social banner. At favicon size the ice turns into a blue blur, so pair either one with a flat letter for small places. Our 3D logo maker shows the other styles with depth.

SaaS, apps and IT services

A software product lives on screens: the login page, the corner of the app, emails, a pitch deck. An app adds a store listing and a spot on the home screen. An IT services company lives on vans, business cards and invoices, and its customers want reliability more than novelty. Its name is often long, ending in Solutions or Systems, so let the initials handle the small spots and save the full name for the van.

Shields and locks turn up in plenty of tech templates, and they say security: right if you sell security, odd if you build design software. Circuit lines look technical on a big screen and turn to noise at small sizes.

From lettermark to launch

Start from the templates above. Each one already carries your product's name, and you can edit as much as you like before paying for the files you keep. If you'd rather have a mark that's yours alone, our AI logo generator draws original designs; its Minimalist style made both Qwyzzle and Northwind. You sign up with your email or Google and pay once, before it's drawn.

Before you download, shrink the logo to browser-tab size and put it on a dark background. Then, with the files downloaded, run them through our free logo checker, which also flags gradients that will make printing harder. For other directions, browse our logo ideas.